(USA) Associate Director, Marketing Planning and Strategy (CA) - SparkShop Brand Experience
Position SummaryWhat you'll do Brand Experiences - SparkShop lead The SparkShop is our associate store- where we create and offer exclusive merchandise to our associates which is also available for the public to shop at SparkShop.
com.
We are investing in this coveted resource which provides our associates with a sense of belonging and fuels their pride to work at Walmart.
This is a truly unique and entrepreneurial opportunity to shape all aspects of a growing business - from building products to marketing them!This role will lead all aspects of the SparkShop including:
shaping and delivering on our vision and strategy elevating the store and.
com experience leading the development of new, trend-driven and inclusive merchandise building unique and engaging pop-up experiential activations at highly visible company-wide events marketing it all to build awareness, increase sales and ultimately grow pride among associates and beyond.
This individual will sit on the Brand Experiences team within marketing and get to work cross-functionally with our experiential, talent, and emerging experiences teams (among many other teams and agencies!).
This is a highly collaborative role on a highly engaging and fast-moving team.
About Brand ExperiencesThe brand experiences team is a highly creative and entrepreneurial group that is charged with crafting innovative and inclusive experiences in the physical, digital, and virtual worlds to show the entirety of Walmart and build trust via rich, personal connections.
Our job is to positively impact people and their communities' experience with Walmart, outside of the expected.
About Walmart Marketing Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.
Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy.
We live out our company values each day while striving to exceed customer expectations and drive growth for the company.
We orchestrate marketing campaigns and experiences that reach millions of daily shoppers.
Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies.
Our teams work together to show our customers how they can save money and live better.
If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for.
Our Marketing team has flexibility on location, for most of our openings, you can live within driving distance to one of our hubs:
Bentonville , AR or Hoboken, NJ.
We're mov ing toward 3 days in the office per week , with flexibility.
You will make an impact by :
Own and lead the SparkShop business and marketing:
P&L management, crafting and sharing overall vision and strategy including assortment and marketing, liaising with vast array of internal teams to deliver various merch needs, and partnering with the creative team, designers, and agencies to bring merch and marketing to life.
Identify trends and culturally relevant opportunities to expand our assortment, leveraging data and internal resources where applicable.
Drive product design/development process with appropriate partners - including briefings, trend reviews, line reviews, product/design review.
Lead our marketing planning - both for the merchandise and overall SparkShop experience.
Guide and execute pop-up experiences-from briefing to execution (with agency partner).
Build and manage calendars, timelines, processes, with support from other team members.
You'll s w eep us off our feet if :
You are entrepreneurial - ambiguity excites you.
You are an empathetic marketer and business leader who is obsessed with understanding your customer and building for them.
You are also an operator- you can take a vision and operationalize, influence, and organize to get us to achieve it.
You have a passion and eye for trends - y ou pride yourself on being the first of your friends and colleagues to know what's happening in the world and staying in the know.
You are impeccably organized and love getting into the details.
You are creative - and you tend to have big, audacious ideas.
You are highly collaborative and engaging others energizes you.
You understand the components of running a business and want to continue to hone these skills managing a P&L, leading and influencing to guide key decision making across teams, shaping an assortment strategy, building and managing a marketing strategy (and executing it), and then measuring and optimizing.
How you'll thrive at Walmart:
Performance-based incentive awards 401k with company match Discounted employee s tock purchase plan Paid parental leave , New surrogacy & adoption benefits Unlimited Flex Time Off Working alongside a diverse group of collaborative and innovative team members Opportunity for growth and develop ment across several areas of the Fortune 1 organization And much moreEqual Opportunity Employer Walmart, Inc.
is an Equal Opportunity Employer - By Choice.
We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them.
That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.
Who We Are Join Walmart and your work could help over 275 million global customers live better every week.
Yes, we are the Fortune #1 company.
But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work.
A career at Walmart is where the world's most complex challenges meet a kinder way of life.
Our mission spreads far beyond the walls of our stores.
Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.
From day one, you'll be empowered and equipped to do the best work of your life.
careers.
walmart.
com Minimum Qualifications Outlined below are the required minimum qualifications for this position.
If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
Preferred Qualifications Outlined below are the optional preferred qualifications for this position.
If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters:
Business Administration Primary Location 221 RIVER ST, HOBOKEN, NJ 07030, United States of America Recommended Skills Business Administration Coaching And Mentoring Communication Decision Making Entrepreneurship Marketing Strategies Estimated Salary: $20 to $28 per hour based on qualifications.
com.
We are investing in this coveted resource which provides our associates with a sense of belonging and fuels their pride to work at Walmart.
This is a truly unique and entrepreneurial opportunity to shape all aspects of a growing business - from building products to marketing them!This role will lead all aspects of the SparkShop including:
shaping and delivering on our vision and strategy elevating the store and.
com experience leading the development of new, trend-driven and inclusive merchandise building unique and engaging pop-up experiential activations at highly visible company-wide events marketing it all to build awareness, increase sales and ultimately grow pride among associates and beyond.
This individual will sit on the Brand Experiences team within marketing and get to work cross-functionally with our experiential, talent, and emerging experiences teams (among many other teams and agencies!).
This is a highly collaborative role on a highly engaging and fast-moving team.
About Brand ExperiencesThe brand experiences team is a highly creative and entrepreneurial group that is charged with crafting innovative and inclusive experiences in the physical, digital, and virtual worlds to show the entirety of Walmart and build trust via rich, personal connections.
Our job is to positively impact people and their communities' experience with Walmart, outside of the expected.
About Walmart Marketing Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.
Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy.
We live out our company values each day while striving to exceed customer expectations and drive growth for the company.
We orchestrate marketing campaigns and experiences that reach millions of daily shoppers.
Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies.
Our teams work together to show our customers how they can save money and live better.
If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for.
Our Marketing team has flexibility on location, for most of our openings, you can live within driving distance to one of our hubs:
Bentonville , AR or Hoboken, NJ.
We're mov ing toward 3 days in the office per week , with flexibility.
You will make an impact by :
Own and lead the SparkShop business and marketing:
P&L management, crafting and sharing overall vision and strategy including assortment and marketing, liaising with vast array of internal teams to deliver various merch needs, and partnering with the creative team, designers, and agencies to bring merch and marketing to life.
Identify trends and culturally relevant opportunities to expand our assortment, leveraging data and internal resources where applicable.
Drive product design/development process with appropriate partners - including briefings, trend reviews, line reviews, product/design review.
Lead our marketing planning - both for the merchandise and overall SparkShop experience.
Guide and execute pop-up experiences-from briefing to execution (with agency partner).
Build and manage calendars, timelines, processes, with support from other team members.
You'll s w eep us off our feet if :
You are entrepreneurial - ambiguity excites you.
You are an empathetic marketer and business leader who is obsessed with understanding your customer and building for them.
You are also an operator- you can take a vision and operationalize, influence, and organize to get us to achieve it.
You have a passion and eye for trends - y ou pride yourself on being the first of your friends and colleagues to know what's happening in the world and staying in the know.
You are impeccably organized and love getting into the details.
You are creative - and you tend to have big, audacious ideas.
You are highly collaborative and engaging others energizes you.
You understand the components of running a business and want to continue to hone these skills managing a P&L, leading and influencing to guide key decision making across teams, shaping an assortment strategy, building and managing a marketing strategy (and executing it), and then measuring and optimizing.
How you'll thrive at Walmart:
Performance-based incentive awards 401k with company match Discounted employee s tock purchase plan Paid parental leave , New surrogacy & adoption benefits Unlimited Flex Time Off Working alongside a diverse group of collaborative and innovative team members Opportunity for growth and develop ment across several areas of the Fortune 1 organization And much moreEqual Opportunity Employer Walmart, Inc.
is an Equal Opportunity Employer - By Choice.
We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them.
That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.
Who We Are Join Walmart and your work could help over 275 million global customers live better every week.
Yes, we are the Fortune #1 company.
But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work.
A career at Walmart is where the world's most complex challenges meet a kinder way of life.
Our mission spreads far beyond the walls of our stores.
Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.
From day one, you'll be empowered and equipped to do the best work of your life.
careers.
walmart.
com Minimum Qualifications Outlined below are the required minimum qualifications for this position.
If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
Preferred Qualifications Outlined below are the optional preferred qualifications for this position.
If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters:
Business Administration Primary Location 221 RIVER ST, HOBOKEN, NJ 07030, United States of America Recommended Skills Business Administration Coaching And Mentoring Communication Decision Making Entrepreneurship Marketing Strategies Estimated Salary: $20 to $28 per hour based on qualifications.
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